Welcome to part 2 of the squeeze page tactics.  We are now going to implement all of the tools and create our squeeze pages.  When designing your squeeze pages you want to keep all of the information to one page.  You do NOT want visitors to have to scroll down your page to see your offer!  Like I mentioned in part 1, your squeeze page is designed to capture your users contact information so you do not want to clutter up your squeeze pages with other offers, banners, etc.

These are the keys to good squeeze pages:

1. An attention grabbing headline.

2. Some bullet points listing the benefits NOT the features.

3. Place a good image of the incentive on the page.

4. Have a strong call to action.

5. Change the wording of your submit button ~ “Click Here For Your Free Ebook”

6. Add a disclaimer about privacy and not sharing visitors information

Here is an example of a squeeze page I put together so you can get an idea of what a squeeze page can look like. Click here to see it.

If you are not good with the techy stuff like HTML you can get this squeeze page here.

Watch this video to help you create your Aweber opt-in box. Click Here

Thank You Page

The Thank You page is the page your prospective customers will be re-directed to immediately after submitting their contact information.  This is PRIME real estate!  You will want to monetize it to maximize conversions.  To get to this page people will have to give you their information.  This means that they are interested in what you have to offer.  This is your first chance to make a sale and most marketers miss this step.

You can re-direct your thank you page to a good product directly related to your free gift.  You can even send them directly to the sale page with your affiliate link.  Visitors that make it to your thank you page are the hottest prospects you have since they have just opted to become a member of your list and have shown interest in what you are offering.

What ever you do, don’t leave this page blank or use Aweber’s default thank you page.

Confirmation Email

It is imperative that your visitors confirm their email address so that you can contact them in the future.  Once they click on the confirmation link you can re-direct them your download page where they can get their free gift and…present another offer (Which we will talk about further)

So you will need to make the changes to the Aweber verification message. (found under List Setting => Verified Opt-In)

Confirmation Success Page

After your visitor confirms their email address you can re-direct them to a confirmation success page.  This again is prime real estate and should use some other offers to create sales revenue.

Download Page

This is the page where your subscribers will download their free gift.  Make sure you provide clear instruction to help them download their product with ease.  This is also MORE prime real estate where you will present another offer.

Well I hope you got a good grasp of the squeeze page technique.  This is a great money maker when you have lots of traffic hitting your page.  This is a great tactics as you have already presented several offers to generate sales and you have note even sent an email follow up!

Next week we will cover writing the follow up series of emails to generate more sales to your products.

In case you missed Part 1 click here.

Now go and get to work to start earning some money.

Trevor