To re-tool your content essentially means to re-use content your have previously used.  What we need to do is re-master it into new content.  You can do this by re-writing portions of content or use it in different ways like creating reports.

By re-mastering your content you create new formats of material you have already used and extend the use of it by reaching and increasing your audience.  You will create new users to your content and re-engage your current audience.

Here are some ideas on how to re-tool your content:

• Use articles and combine them into a report or ebook.  You can offer this as incentives to join your site or make it a full blown paid product.
• Break up your articles and use them in your autoresponder follow up series.
• Create audio recordings of your material and upload them to your site.  Many people these days would rather listen to articles and book than read them.  If you have a lot of content your can even create a podcast for your audience to subscriber too!

These are a few ideas…if you uses your imagination and get creative you can create many new uses for content you already have!

Till next time…

Trevor