Now that we have created some content are creating our website for our visitors there are some “Must-Have” pages that you need to include on your site.

Many affiliates miss some of these basic pages which i nturn can cost them money and sales.  Take some time and create these pages properly.

1. Contact Page – This is an important page for your visitors.  When visitors take the time to submit questions to you they demonstrate an interest in your site and any product you are offering.  You should respond to your visitors’ questions in a timely manner to increase the chance of converting that visitor into a customer.

When creating your contact page avoid using clickable email links.  I would recommend using a contact form or text explaining how to contact you.  Contact forms will eliminate a lot of spam that is generated by email harvesting programs.

2. About Us Page – Many visitors want to know about the owner or group of the site or product they are interested in.  It is human nature to want to learn about others they don’t know.  It is important for your visitors’ to feel like they can know who you are.  If they feel like you are hiding behind the annonimity of the Web, your visitors will not trust you or trust the products you are promoting.

By having an “About Us” page on your site your visitors’ will feel more comfortable with you and will likely increase your conversions.  Try and include pictures of yourself and some of the reason why you created your website.  This gives an personal touch to the page and you visitors’ can relate to you.  They will help improve your credibility and trudt level with your visitors’.

3. Disclaimer - If you are promoting business products, healt related products or any product that may take claims about successful achievements you should include a disclaimer page on your site to protect your self against legal action by association your site with a particular product.

4. Privacy Statement – Every affiliate website needs to include a privacy statement to explain how information collected from your website will be used and protected.  This page has specific language that is used by the site owner to the site user which is legally binding.  The privacy statement will increase your vidsitors’ confidence and trust, will reduce liability and ultimately increase your conversions.

You can search and find templates on the Web to create these pages or you can use software programs to create the documents for you.  The About Us page will be the only page you will need to design completely.

I use a program called AutoWebLaw to create all of the above pages.  You can see this program here: http://www.trevormchaffie.com/Recommends/AutoWebLaw.

Till next time…

Trevor