Here is part 3 of How To Write Your Follow Up Email series.  In this post we are move on to writing the next email were we will start to build the relationship with your subscribers.  In this email we are going to give away a bonus or “freebie”  just for becoming your subscriber.  This could be an ebook, video or software.  In the last email we hinted to our subscribers that they will be receiving great information and resources, so people will be looking for great follow ups and resources.  These resources are the “freebies” we are going to give them.  This give you a great opportunity to be in your subscribers Inbox again and look like a generous person that they will want to hear from again and again.

Let’s move on to how your email might sound… Here is an example email.

Subject:  Here’s Is A Fr.ee Gift {!firstname_fix}…

Hi {!firstname_fix},

I hope you enjoyed “NAME OF FREE GIFT FROM ORIGINAL EMAIL” that I sent you the other day. You can definitely see the benefits from this.(Add benefits to subscriber)

I would like to tell you a little bit about my self.

(Go on to tell the subscriber some basic information and link to your niche)

Over the coming weeks I am going to send you a series of emails where I will recommend resources and pass along some great information and tools….(Link to your niche)

I will also teach you how to use these tools so that you can get the full advantage to using them…and most importantly why you need to use them.  I am looking forward to working with you so that you can achieve all you want…(relate to your niche)

And now here is the Fr.ee Gift…It’s a great ebook called “INsERT TITLE”.

You can download it here:  => DOWNLOAD “INSERT TITLE HERE”

Thanks again {!firstname_fix}, enjoy your fr.ee gift.  I’ll be in touch with your soon with some hot resources for you!

Have a great day,

Your Name Here

Your Web Site Here

P.S.  (Add a P.S. to your emails with a free membership link or resource)

Now there are several things that I am trying to do with this email.

1. Tell the subscriber about the free gift I am giving them.  The secret here is to not give the link to them right away…you want them to read through the email before leaving to get the gift.
2. Tell them about myself.  This make the subscriber feel like they are getting to know you and build the relationship with you.
3. Again we tell them a little of what to expect from you over the next series of emails.  We told them that we are going to email them on a regular basis and that I am going to recommend products to them.
4. We told them we are going to teach them how to use the resources we recommend and why they need to use them.
5. The P.S. is used at the end to “soft sell” them on something.  This is to train them to expect it in the emails and it a another chance to monetize our email series.

Hopefully your subscribers enjoyed this email and the free gift you gave to them.  They will fell better listening to your opinions and reccomendations because you have started a relationship with them by telling them about yourself.  And hopefully they are looking forward to your next emails.

Ok…so now go and add this to your autoresponder and I will post the next email in my next post….

Here’s To Your Success!

Trevor

Link To Part 1:  http://hotprofitaffiliates.com/blog/how-to-write-your-follow-up-email-series/

Link To Part 2:  http://hotprofitaffiliates.com/blog/how-to-write-your-follow-up-email-series-part-2/