Welcome to the part two of writing your follow up email series.  Many people often ask how many emails should you have in their follow up series.  Well, there is no easy answer to this questions.  It is going to depend on your marketing strategy but, a good rule of thumb is to have at least 8 emails in your autoresponder.  The more you have lined up the more hands off your business will run putting your business on autopilot.

Now you want to set up your follow up series like a traditional sales funnel.  Start by using free gifts, reports, etc to keep them excited and on your list.  Then move on to offering some low cost products or memberships and eventually moving on to higher priced products.  Be sure to set up the entire sales funnel in your follow up series.

Now, on to writing the emails…

Step 1: Your Welcome Email

With this first email you want to accompliash a few things.

1. Give them the downlad link again to ensure they get thier free gift just in case they missed it previously
2. You will want to make another offer to them.  This is the start of your training phase to your subscribers.  People who just signed up for your list are your hottest prospects to make sales too.  They are interested in your niche and what you have to say.
3. Lastly you will want to give them a taste of what is to come.  This will keep them interested and curious as to what you have in store for them.  They will anticipate your next email.

So here is an example welcome email…

Subject Line:  Thanks You {!firstname_fix}, Here Is Your Download Link

Hi {!firstname_fix},

Thanks for requesting “NAME OF FREE GIFT HERE”.  Here’s your download link again incase you missed it on the confirmation page.

=> Download FREE GIFT HERE

And if you haven’t already you should head over to XXXXX and sign up for your free membership.  It is one of my favorite sites.

=> INSERT LINK HERE

Thanks again {!firstname_fix}.  I will be in touch shortly with some more great information and resources for you.

Have a great day!

Your Name Here

Your Web Site Here

That’s it for this post.  This should keep you busy for a while.  I will post the next step of creating your follow up series in the next couple of days.

In case you missed Part 1 here is a link to the post: 

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