Instead of taking the traditional sales pitch to your visitors or list why not write a review or endorsement to promote your products.  It has been proven that honest and sincere reviews and endirsements will increase your conversion rates.

In order to for your endorsement to work you should have personal experience with the product.  When you write the review be excited about the product and deliver that in your message.  Most times you can purchase the product using your affiliate link and receive the product at a discount.  Also, you can use the cost of the product as a tax deduction later on.  Use, read or study the product so that you can write about it and know all the features.  Write about the good features as well as the bad.  You readers will appreciate your honesty.

Take time when you are writing your reviews.  Plan out what you want to say and how you want to say it to your visitor or list members.  If you can anticipate your readers thoughts and possible concerns about the product, address them in the review before your readers have questionable thoughts and leave your site.

The most important aspect of your review or endorsement is the personal flavor that you give to it.  By writing a compelling personal testimonial of how you benefited from the product your readers will feel like you are trying to protect them from other inferior products and relate to your experience.  People want products that will improve their lives and want honest answers and opinions.

As long as you are sincere and honest with your readers you will gain their trust and ultimately turn the into customers.

TIP: Watch some infomercials on T.V. to get some ideas on writing compelling product endorsements!

To your success…

Trevor