I have added some more affiliate training videos to the HotProfitAffiliates.com members area!

Head over and check them out.

If you are not a member already head over to HotProfitAffiliates.com and get your FREE membership.

Talk to you soon!

Trevor McHaffie

Here is part 3 of How To Write Your Follow Up Email series.  In this post we are move on to writing the next email were we will start to build the relationship with your subscribers.  In this email we are going to give away a bonus or “freebie”  just for becoming your subscriber.  This could be an ebook, video or software.  In the last email we hinted to our subscribers that they will be receiving great information and resources, so people will be looking for great follow ups and resources.  These resources are the “freebies” we are going to give them.  This give you a great opportunity to be in your subscribers Inbox again and look like a generous person that they will want to hear from again and again.

Let’s move on to how your email might sound… Here is an example email.

Subject:  Here’s Is A Fr.ee Gift {!firstname_fix}…

Hi {!firstname_fix},

I hope you enjoyed “NAME OF FREE GIFT FROM ORIGINAL EMAIL” that I sent you the other day. You can definitely see the benefits from this.(Add benefits to subscriber)

I would like to tell you a little bit about my self.

(Go on to tell the subscriber some basic information and link to your niche)

Over the coming weeks I am going to send you a series of emails where I will recommend resources and pass along some great information and tools….(Link to your niche)

I will also teach you how to use these tools so that you can get the full advantage to using them…and most importantly why you need to use them.  I am looking forward to working with you so that you can achieve all you want…(relate to your niche)

And now here is the Fr.ee Gift…It’s a great ebook called “INsERT TITLE”.

You can download it here:  => DOWNLOAD “INSERT TITLE HERE”

Thanks again {!firstname_fix}, enjoy your fr.ee gift.  I’ll be in touch with your soon with some hot resources for you!

Have a great day,

Your Name Here

Your Web Site Here

P.S.  (Add a P.S. to your emails with a free membership link or resource)

Now there are several things that I am trying to do with this email.

1. Tell the subscriber about the free gift I am giving them.  The secret here is to not give the link to them right away…you want them to read through the email before leaving to get the gift.
2. Tell them about myself.  This make the subscriber feel like they are getting to know you and build the relationship with you.
3. Again we tell them a little of what to expect from you over the next series of emails.  We told them that we are going to email them on a regular basis and that I am going to recommend products to them.
4. We told them we are going to teach them how to use the resources we recommend and why they need to use them.
5. The P.S. is used at the end to “soft sell” them on something.  This is to train them to expect it in the emails and it a another chance to monetize our email series.

Hopefully your subscribers enjoyed this email and the free gift you gave to them.  They will fell better listening to your opinions and reccomendations because you have started a relationship with them by telling them about yourself.  And hopefully they are looking forward to your next emails.

Ok…so now go and add this to your autoresponder and I will post the next email in my next post….

Here’s To Your Success!

Trevor

Link To Part 1:  http://hotprofitaffiliates.com/blog/how-to-write-your-follow-up-email-series/

Link To Part 2:  http://hotprofitaffiliates.com/blog/how-to-write-your-follow-up-email-series-part-2/

Welcome to the part two of writing your follow up email series.  Many people often ask how many emails should you have in their follow up series.  Well, there is no easy answer to this questions.  It is going to depend on your marketing strategy but, a good rule of thumb is to have at least 8 emails in your autoresponder.  The more you have lined up the more hands off your business will run putting your business on autopilot.

Now you want to set up your follow up series like a traditional sales funnel.  Start by using free gifts, reports, etc to keep them excited and on your list.  Then move on to offering some low cost products or memberships and eventually moving on to higher priced products.  Be sure to set up the entire sales funnel in your follow up series.

Now, on to writing the emails…

Step 1: Your Welcome Email

With this first email you want to accompliash a few things.

1. Give them the downlad link again to ensure they get thier free gift just in case they missed it previously
2. You will want to make another offer to them.  This is the start of your training phase to your subscribers.  People who just signed up for your list are your hottest prospects to make sales too.  They are interested in your niche and what you have to say.
3. Lastly you will want to give them a taste of what is to come.  This will keep them interested and curious as to what you have in store for them.  They will anticipate your next email.

So here is an example welcome email…

Subject Line:  Thanks You {!firstname_fix}, Here Is Your Download Link

Hi {!firstname_fix},

Thanks for requesting “NAME OF FREE GIFT HERE”.  Here’s your download link again incase you missed it on the confirmation page.

=> Download FREE GIFT HERE

And if you haven’t already you should head over to XXXXX and sign up for your free membership.  It is one of my favorite sites.

=> INSERT LINK HERE

Thanks again {!firstname_fix}.  I will be in touch shortly with some more great information and resources for you.

Have a great day!

Your Name Here

Your Web Site Here

That’s it for this post.  This should keep you busy for a while.  I will post the next step of creating your follow up series in the next couple of days.

In case you missed Part 1 here is a link to the post:  Read Full Article

By now we should have your domain name selected, hosting account set up and your autoresponder and web form all ready to go.  Now all we have to do is add some emails to send to your mailing list.

Your email follow up series is the bread and butter of your internet marketing business.  You will get many of your sales and commissions from the customers you have subscribed to your list.

In this post I am going to take you through the steps of setting up your profitable follow up email series.

Topic 1 ~ Train You Subscribers

The main purpose of your emails is of course to make sales but also to train your subscribers to perform the task you want them to.  For example is you may want your subscribers to click on a link or watch a promotional video.

If you want your subscribers to click on your affiliate links you are going to want to insert a clickable link in most, if not all of your emails.  Even of you are delivering informative content to them you can put it into a report format and have them click on a link to download the report.  If people always anticipate they have to click a link anytime they receive an email from you they will get used to it and it will increase your conversion rate.

Also, tell them what you want them to do in your email.  Tell them to click on the link or to watch the video.  When you you use this method properly you will see an increase in your conversions.  Keep in mind that you do not want to promote more than one product or ask for more than one action in a single email to your subscribers.  Your email should focus on one thing.

When outlining to your sibscribers what actions they need to perform don’t be affraid to shoe them the way…mark each step.  Step 1…Step 2…etc.

Here’s The Pitch ~ Train your subscribers to expect it.  Delivering good informative content to your subscribers is important but you are also trying to make money.  Deliver some sort of pitch in every email so that your subscribers expect it from you.  If you are giving great content to your list and all of a sudden you send them a sales pitch they will not respond in a positive manner.  You will not see the conversion you want and you may also have an increase in people unsubscribing from your list.

Writing good free content is great but if you don’t include the pitch every time your have trained your list members to not expect it and you will lose their trust.

Topic 2 ~ Mailing Your List

Now you will need to determine how often you will be mailing to your list.  There is no magic number.  You will want to be consistant in your mailings so that your list expects it from you (back to the training again).  If you mail to your list monthly and then they start receiving weekly emails you may annoy your list and see them leave your list.  Determine your mailing schedule and stick to it.  I would suggest emailing your subscribers at least once per week.  There will be times when there are more emails in the week as special promotions come up and you want to ensure your list has every opportunity to take advantage.

You will build a relationship with your list.  They will begin to like and trust you.  So, keep your emails consistant in the style you are delivering your message.  As your readers start to trust you, selling to them will become easier.

So that’s it for now….In the next post we will talk about how to actually write your follow up series.

Here’s to your success!

Trevor

Now that yoy have chosen and registered your domain name is is time to get your business online.  You will now need to get your hosting set up so that your domain and website are live on the internet for all to see.

If you think about your domain name as if you have purchased a house.  Once you have your house you need property to put that house on.  Think of your hosting account as your property that the house will sit on.

The web host will store all your files and web pages on a server so that others o the internet can access your website.  Choosing a web host is very important to your business.  You will want a reliable web host that provides good service and support when your need it.  Making that decsion can be very confusing so here are some things to consider when choosing your web host.

1. Do they offer good technical support – Very important to have good and fast technical support.  24 hour service is best

2. What is their server up time – Most reputable web host have server up times over 99%.  When their servers are down…so is your website!

3. Do they offer cPanel service – cPanel is a back end interface which makes life easy when using your web host and making changes to your site. Look for web host who offer Fantastico.  Fastastico can install software within a couple of clicks….This is FANTASTIC!

Here are some webhosts that I reccommend:

Host Gator – Offers cPanel hosting at good prices.  They provide 24/7 support and 99.9% up time guarantee.

MWD Hosting – Offers cPanel hosting with Fantastico and good prices. (Canadian Pricing).  24/7 support

Hope this helps when choosing you web host.

To Your Success,

Trevor

Your domain name is your business identity on the web.  It represent you and your business so that is why you need to choose the right domain name to represent your new online identity.

Here are 5 tips to help you choose the best domain name for your new business:

1. Keep it a DOT COM ~ Many domain registrars are offering some great deals on anything but DOT COM extension.  These include .net, .biz, .us among several others.  When people enter web addresses they think of .com first, that is why you need to register a .com address.

Click here to see a video on selecting and registering a domain name.

2. Make It Relevant ~ Try to include keywords into the domain name.  If we use Ultimate Scrapbooking Resource Guide as the product we are promoting, you will want to try and include Scrapbooking into your domain name some how.  You may also want to do some key word research using Google’s free keyword search tool or some other keyword research tool.

Click Here for Google’s key word tool        Click Here to try Micro Niche Finder

3. Make Your Domain Memorable ~ Try to make your domain name memorable to your visitors.  Try and keep the names short and easy to remember.

4. AHHHH Hyphens ~ Avoid hyphens at all costs.  This makes for a difficult domain name for your visitors to type into their browsers.  Domain names without hyphens appear nicer and you will discover other websites using the same domain name without the hyphens…an guess what, they will be receiving some of your traffic because most people type domain names without hyphens.  That’s a pretty crappy way to lose traffic and potential CUSTOMERS!!!

5. Spelling ~ Make your domain name easy to spell for your visitors.  Try not to include numbers into your domain name.  This becomes hard for your visitors to understand aas there are multiple wasys to interpret them…are they numbers….are they spelled out…confusing.

These are some basic tips to help select the best domain names for your business.  You can also use dictionaries and thesauruses to play around with words to create some really amazing and memorable names that are truly unique!

Go have some fun and create some cool names.  Post back and let us know some of your creations!

Trevor

Welcome to part 2 of the squeeze page tactics.  We are now going to implement all of the tools and create our squeeze pages.  When designing your squeeze pages you want to keep all of the information to one page.  You do NOT want visitors to have to scroll down your page to see your offer!  Like I mentioned in part 1, your squeeze page is designed to capture your users contact information so you do not want to clutter up your squeeze pages with other offers, banners, etc.

These are the keys to good squeeze pages:

1. An attention grabbing headline.

2. Some bullet points listing the benefits NOT the features.

3. Place a good image of the incentive on the page.

4. Have a strong call to action.

5. Change the wording of your submit button ~ “Click Here For Your Free Ebook”

6. Add a disclaimer about privacy and not sharing visitors information

Here is an example of a squeeze page I put together so you can get an idea of what a squeeze page can look like. Click here to see it.

If you are not good with the techy stuff like HTML you can get this squeeze page here.

Watch this video to help you create your Aweber opt-in box. Click Here

Thank You Page

The Thank You page is the page your prospective customers will be re-directed to immediately after submitting their contact information.  This is PRIME real estate!  You will want to monetize it to maximize conversions.  To get to this page people will have to give you their information.  This means that they are interested in what you have to offer.  This is your first chance to make a sale and most marketers miss this step.

You can re-direct your thank you page to a good product directly related to your free gift.  You can even send them directly to the sale page with your affiliate link.  Visitors that make it to your thank you page are the hottest prospects you have since they have just opted to become a member of your list and have shown interest in what you are offering.

What ever you do, don’t leave this page blank or use Aweber’s default thank you page.

Confirmation Email

It is imperative that your visitors confirm their email address so that you can contact them in the future.  Once they click on the confirmation link you can re-direct them your download page where they can get their free gift and…present another offer (Which we will talk about further)

So you will need to make the changes to the Aweber verification message. (found under List Setting => Verified Opt-In)

Confirmation Success Page

After your visitor confirms their email address you can re-direct them to a confirmation success page.  This again is prime real estate and should use some other offers to create sales revenue.

Download Page

This is the page where your subscribers will download their free gift.  Make sure you provide clear instruction to help them download their product with ease.  This is also MORE prime real estate where you will present another offer.

Well I hope you got a good grasp of the squeeze page technique.  This is a great money maker when you have lots of traffic hitting your page.  This is a great tactics as you have already presented several offers to generate sales and you have note even sent an email follow up!

Next week we will cover writing the follow up series of emails to generate more sales to your products.

In case you missed Part 1 click here.

Now go and get to work to start earning some money.

Trevor